The views of respondents to Grit's latest survey on talent recruitment trends in 2020 indicate the following trends: proactive recruitment approach, need for personalization and human interactions, and supporting the distributed workforce.
In a proactive recruitment approach, recruiters search and headhunt people themselves. This is becoming more crucial in closing positions. The old approach where the candidates apply for an opening in a job portal will slowly disappear and candidates will expect more and more to be contacted in order to get a job, especially for those high skilled positions. There are room of improvements to all aspects of the candidate journey: following on a candidate journey, creating and using content to meet candidates at different points in that journey and how to quickly engage and manage the candidate relationship throughout the journey. As a result, we have seen a rise in new titles, for instance, recruitment marketing ops and candidate experience manager.
We will never lose the importance of the need for personalization and human interactions. Regardless of how much automation or digital transformation we infuse into our process, careers are still both personal and emotional. Technologies help us actually to increase our ability to have personal interaction while at the same time decreasing the manual work. This is the marketing aspect of our job; an ability to show authenticity to millenials and Gen Z. Recruiters need to focus on this aspect in order to distinguish their company from others.
The trend towards supporting distributed workforce has definitely picked up again. For employers, being open to a distributed workforce can help them expand their presence and move into new markets while keeping costs down. As companies prepare to hire and onboard an increasing number of remote employees, they will need to create a positive experience. Communication, clear expectation, setting boundary, and a sense of belonging, will become more important since employees aren't working alongside each other.
Grit is here to support you on this journey. In 2020, we will continue to offer you recruitment insights and best practices. Here is to a new year and decade!